TikTok Roar Challenge

TikTok Roar Challenge

We unleashed a TikTok roar challenge, inviting creators to go head-to-head in epic Godzilla vs. Kong-style showdowns.

Client

Warner Bros.

My Role

Creative Director / Director — Developed the creative strategy, led TikTok creators, oversaw content production, and engaged TikTok’s global audience.

OverView

To launch Godzilla vs. Kong simultaneously in theaters and on HBO Max, inviting TikTok users to join the epic rivalry with their own roar-filled arguments.

The Challenge

With theaters reopening after COVID closures, Warner Bros. needed a bold, viral campaign to drive buzz, reignite moviegoing excitement, and maximize viewership.

The Solution

We turned Godzilla and Kong’s legendary battle into a playful TikTok challenge, powered by an original track featuring their iconic roars. Fans performed hilarious back-and-forth “arguments,” both solo and duets, making the challenge irresistibly shareable.

We turned Godzilla and Kong’s legendary battle into a playful TikTok challenge, powered by an original track featuring their iconic roars. Fans performed hilarious back-and-forth “arguments,” both solo and duets, making the challenge irresistibly shareable.

The Result

The challenge roared to life with 6 billion views, helping propel Godzilla vs. Kong to become the highest-grossing film of the pandemic. It also set a record as HBO Max’s most-watched opening weekend ever.

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Levi's Vote

Levi's Vote

Levi's Vote

Levi’s didn’t just sell T-shirts. They sparked a movement.

Levi's Vote

Levi's Vote

Levi's Vote

Levi’s didn’t just sell T-shirts. They sparked a movement.

Levi's Vote

Levi's Vote

Levi's Vote

Levi’s didn’t just sell T-shirts. They sparked a movement.

Levi's Vote

Levi's Vote

Levi's Vote

Levi’s didn’t just sell T-shirts. They sparked a movement.