Levi’s didn’t just sell T-shirts. They sparked a movement.
Client
Levi's Vote
My Role
We turned Levi’s into a platform for civic engagement by transforming their logo into “VOTE.”
OverView
How do you make voting as iconic as a Levi’s T-shirt? By turning it into one. We convinced Levi’s to replace their logo with “VOTE,” creating a bold statement that went viral. Celebrities, musicians, and influencers embraced the campaign, flooding social media and amplifying the message.
The Challenge
Young Americans don’t see voting as part of their everyday culture—but they do follow trends, celebrities, and social movements. Our challenge? Turn voting into a viral moment.
The Solution
The Result
Millions saw their favorite stars proudly wearing the Levis VOTE T-shirt, reinforcing that voting was essential, relevant, and urgent. The campaign became a social-first movement, leading to one of the highest youth voter turnouts in history.
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