Hip Hop Holla: A 16-part tribute to the defining moments in hip hop culture. RUMPUS x BEAR MEETS EAGLE ON FIRE. (Australia)
Client
Rollin Car Insurance
My Role
Directed and produced the full campaign through Rumpus—developing the approach, casting a professional comedian for voice performance, overseeing puppet design and fabrication, and directing all 16 scripts across two shoot days using a five-person puppeteer team.
OverView
Bear meets eagle on fire came to us with a pitch: hip-hop puppets explaining car insurance. We went all in. This became a 16-part, social-first content series starring Lil Deet’s and Jackpot—a pair of puppets built from scratch and voiced by a comedian. Think Key & Peele meets Sesame Street—designed to live on Instagram and TikTok.
The Challenge
No CG. No AI. All hands in frame. We had to build the puppets, rehearse the beats, and nail the performance in-camera. That meant syncing five puppeteers per character—across 16 separate scripts—all delivered over two shoot days.
The Solution
The Result
New episodes dropped weekly on Instagram and TikTok—earning a loyal following and reshaping how Rollin showed up in the market. Lil Deet’s and Jackpot broke down car insurance, hip-hop history, and brand tone all at once—and kept fans locked in the entire run.
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