Father Time. He doesn’t chase the clock. He stops it, so you don’t have to watch yourself age.
Client
Orange Twist Spa
My Role
We developed Father Time, a fresh and engaging brand character designed to connect instantly with audiences.
OverView
Father Time isn’t here to chase the clock. He’s here to stop it. We created this character partnering with Moontide, embodies the spirit of Orange Twist Spa—helping you take time for you.
The Challenge
The biggest challenge? Finding an actor who could embody wisdom, humor, and charm without feeling predictable. We wanted a fresh face, someone audiences could connect with instantly. It was a rigorous search, spanning the entire U.S., reviewing hundreds of actors.
The Solution
The Result
Father Time resonated across demographics, sparking conversations, laughter, and engagement. The campaign’s fresh take on beauty and aging set Orange Twist apart, generating buzz across social media. With fans asking for more, Father Time Part Two is officially in pre-production, expanding the story even further.
Next Projects
View our other projects works that highlight our range of skills and innovative design solutions