Instacart

It's all in the phone.

Client

Instacart

My Role

We produced a visually immersive campaign that showed Instacart as more than an app—it’s the grocery store in your pocket.

OverView

Instacart set out to let shoppers know that everything they love from the grocery store is now in their phone on the app Instacart. Since this was a co-marketing assignment with Instacart and ShopRite Supermarkets, we had to thread the branding needle for both clients to succeed as the grocery delivery solution.

The Challenge

People aren’t amazed by CG anymore or it just expected. To truly impress, we needed to make the impossible look real—without digital effects. We decided to go entirely “Practical” with these effects.

The Solution

By working closely with an industry-leading prop master, we engineered and tested each trick before production. With everything pre-approved, the shoot ran seamlessly, making sure every effect landed perfectly.

The Result

The campaign sparked conversations, drove app downloads, and positioned Instacart as the most innovative grocery delivery brand. Audiences loved the tactile, real-world magic, and the brand saw a significant uptick in engagement, social shares, and in-app activity.

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